Bringing clarity and calm to Aluna’s digital presence.

Aluna came to me looking for a brand and website that felt supportive, modern, and different from the usual clinical weight‑loss platforms. The goal was simple: create a digital experience that feels reassuring from the moment someone lands on the site. I built a soft, minimal visual identity that leans into calm colours, clean typography, and plenty of breathing room. The website follows the same approach, straightforward layouts, clear steps, and a design that makes the whole process feel easy to understand and even easier to start. The end result is a friendly, modern brand presence that helps Aluna stand out while giving users a smooth, confidence‑building introduction to their service.